Carl Hopkins leads creative search for the London 2012 Olympic mascot for Yorkshire

Posted on 12th January, 2011 by Stef Hopkins in Comment & Judging, Marketing

As one of the region’s best known marketers, Carl Hopkins, has been asked to help choose a Yorkshire mascot for the London 2012 Olympic and Paralympic Games.

Carl was approached by Welcome to Yorkshire, the official tourism agency for the region. Their 2012 team Yorkshire Gold, is working with the London organising committee of the Olympic Games on a competition to create a customised Yorkshire version of Wenlock and Mandeville, the official London 2012 Olympic and Paralympic mascots.

Marketing Masterclasses with Carl Hopkins

Posted on 5th January, 2011 by Stef Hopkins in Marketing, Speaking Events

Marketing ‘guru’ Carl Hopkins has been appointed to deliver a series of marketing masterclasses by the North’s premier business networking organisation, Forward Ladies.

The classes are open to both members of Forward Ladies and external delegates and will address the most important marketing principles in a four hour session.

JumbleAID launches Urban Action campaign with Metro

Posted on 23rd November, 2010 by Stef Hopkins in Marketing

One of the businesses that I have invested in is JumbleAID; a charity fundraising business that is best described as a cross between eBay for charity and Freecycle.
My business partners and I are delighted to announce that JumbleAID has just kicked off an online auction in conjunction with Metro newspapers to raise money for two charities as part of Metro’s Urban Action campaign.

Carl delivers marketing workshop for LEAD at Runshaw Business Centre

Posted on 27th October, 2010 by Stef Hopkins in Marketing, Speaking Events

Carl was invited to deliver a two hour workshop to LEAD, an innovative leadership programme, supported by the Northwest Regional Development Agency, focusing on various marketing issues including the retention and reactivation of customers.

agencybods expands

Posted on 3rd August, 2010 by Stef Hopkins in Marketing

A recruitment service launched by Carl Hopkins is expanding after two successful years.

agencybods.co.uk has until now specialised in sourcing candidates in the creative and marketing sector but is diversifying to cater for any business within Yorkshire with a recruitment need.

Why is Carl dressed as a Clanger with movie star Jodie Whittaker?

Posted on 19th July, 2010 by Stef Hopkins in Marketing

To do a good deed of course! He’s not always the serious, moody character that everyone thinks he is!

Carl volunteered to dress up as Yorkshire Cancer Research’s newest mascot when no-one could be found to wear the suit for a photo shoot that the charity had organised with Huddersfield actress, Jodie Whittaker.

Carl makes The Drum’s Power 100

Posted on 18th March, 2010 by Stef Hopkins in Marketing

Despite not being directly involved in the agency world for nearly three years, readers of The Drum have voted Carl into their ‘top 100 most influential people in marketing services’ of 2010. The Drum’s Power 100 aims to identify those in the marketing services industry who hold significant influence in the sector. The Drum polled its readers to help compile this list of agency individuals that are held in high regard by their peers.

The pros and cons of ‘mates rates’ when starting a business – Carl Hopkins writes for Start Your Business Magazine

Posted on 19th February, 2010 by Stef Hopkins in Marketing

Running a business, any business, whether it’s as a sole trader or as MD of many people can be, and often is, very lonely. I certainly found this when I bought my business, a multi-million pound turnover marketing agency. The freedom of decision-making, and directing the business, is the good side of the see-saw while at the other end is the pressure and responsibility that comes in maintaining a business for yourself, your shareholders and staff.

Uncle Carl helps launch Digital Week 2009

Posted on 9th November, 2009 by Stef Hopkins in Marketing

Following on from the success of last year’s Leeds Digital Week, which attracted more than 500 creative and digital professionals to a week of events, seminars and networking, Digital Week 09 is growing up and spreading out across the Yorkshire region. This year’s event will be kicked off tonight (9 November) with a Knowledge Auction in Leeds at Revolution in the Electric Press with none other than The Drum’s Uncle Carl as auctioneer.

Carl joins Gerald Ratner at the International Business Forum

Posted on 23rd September, 2009 by Stef Hopkins in Marketing

Carl was invited to join a panel of marketing experts as part of the International Business Forum held in Scarborough. The International Business Forum is designed to showcase Scarborough as a top international business destination and to provide all those who attend with a unique and innovative networking and learning experience.