Carl dons his ‘judges’ hat for the MIN awards

Posted on 22nd September, 2009 by Stef Hopkins in Marketing

Carl and a panel of leading industry figures gathered together last week in a bid to find the winners for the inaugural Marketing Industry Network (MIN) awards. The awards aim to identify the BEST media, marketing and communication agencies and teams across the whole of the UK. Entries were open to all digital agencies, creative agencies, media owners, PR companies, events companies, DM agencies, Media Sales Teams, Market Research firms throughout the whole of the UK including Scotland, England, Northern Ireland and Wales.

Businesses to be given a helping hand

Posted on 8th July, 2009 by Stef Hopkins in Marketing

Businesses who want a helping hand to guide them through the credit crunch maze are being urged to come along to a special event featuring Carl Hopkins, star of Channel 4’s Secret Millionaire. ‘Find Your Way’ is a free event at the West Lancashire Investment Centre, White Moss Business Park, Skelmersdale on Tuesday, July 14, from 4pm to 8pm. It has been created to give West Lancashire businesses practical help and advice that will support them through the current economic downturn.

West Lancashire Entrepreneurs Benefit from the Secret Millionaire

Posted on 12th May, 2009 by Stef Hopkins in Marketing

Following on from Enterprising West Lancashire’s ‘Positive Women’s Day’, to celebrate the strength of the female entrepreneurs in West Lancashire, the ladies were invited back to attend an exclusive marketing workshop run by the ‘Secret Millionaire’ Carl Hopkins. Hopkins, star of Channel 4’s Secret Millionaire and the keynote speaker at the popular ‘Positive Women’s Day’, was so impressed with calibre of our female entrepreneurs he very kindly agreed to come back and hold his own personal ‘Coffee with Kloog’ sessions.

Here endeth the first lesson – of marketing

Posted on 7th April, 2009 by Stef Hopkins in Marketing

Business bosses don’t like being preached to – but that hasn’t stopped Brighouse entrepreneur Carl Hopkins from delivering a sermon or two! Now the award-winning marketing specialist and business speaker has produced a book, The Gospel According to Uncle Carl – a collection of hard-hitting question-and-answer pieces, which he first penned for marketing industry magazine The Drum.

Major names will top the bill when the Galpharm Stadium hosts Kirklees Business Conference 2009

Posted on 18th March, 2009 by Stef Hopkins in Comment & Judging, Marketing

Carl Hopkins will join leading entrepreneurs from Huddersfield to take centre stage at a major conference in the town later this year. The Kirklees Business Conference will be held in September at the town’s Galpharm Stadium – to bring together owners and directors from hundreds of companies across the area.

Uncle Carl, the book – out now

Posted on 15th March, 2009 by Stef Hopkins in Marketing

Not for the faint-hearted, The Gospel According to Uncle Carl is a collection of frank questions and humorous answers relating to the trials and tribulations of marketing agency life. Taken from Carl’s fortnightly agony uncle column in marketing magazine The Drum, this book understands that clients can be bastards, staff bone idle and agency owners their own worst enemy.

Work/Life magazine – The Interview

Posted on 16th February, 2009 by Stef Hopkins in Marketing

Carl Hopkins started out in the world of marketing in 1984 as a junior designer. In fact, it’s partly thanks to an economic downturn similar to the one we’re witnessing now that Carl got his big break at that agency. He’s well known in Manchester as the straight talking ‘Uncle Carl’ and was watched by millions as he went undercover taking on the role of community warden for Channel 4’s The Secret Millionaire. Carl Hopkins is the first person to admit he is just an ordinary guy. So how did he go from ‘notorious council estate’ kid to Channel 4’s Secret Millionaire? WorkLife speaks with Carl to find out…

Carl is top for prizes

Posted on 16th December, 2008 by Stef Hopkins in Marketing

Brighouse businessman Carl Hopkins was invited to present awards to top marketing students at a ceremony in Leeds. Mr Hopkins, managing director of kloog business development presented the prizes to five outstanding students at a Chartered Institute of Marketing event at the Electric Press, Leeds.

The Final Word

Posted on 16th December, 2008 by Stef Hopkins in Marketing

Carl has the final word in an interview with Leeds Business Update magazine.

My Top 10 Tips: Art of making a sales pitch that hits the right note

Posted on 12th June, 2008 by Stef Hopkins in Marketing

Carl Hopkins, founder of business consultancy Kloog, explains how to sell yourself and your product in the Yorkshire Post. 1. Talk to your prospective customer as if they already own the product and are trying it out. Make them feel more involved in the buying process. For example, in print, describe them as actually using the product or owning it with words such as “see how the unit feels to the touch,” or other visually descriptive phrases.