Coffee with kloog
There is a lot of ‘froth’ surrounding marketing and creativity. Too much froth in my opinion. Too many agencies and marketing ‘gurus’ distract you and overcharge you for the latest equivalent of a half-fat, skinny, mocha, vanilla grande, americano solution when all you want is a quick and easy win.
Marketing is about harnessing the right channels at the right time to attract the right customer for you. It’s about the best ways of raising awareness of your brand, or your cause as well as selling your time, product or service and that’s it! In simple, actionable terms I will help you review what your marketing is about and how it could work better, getting you real results. A no froth, intense shot of marketing stimulation to make you think. It will get you buzzing about how you can have a positive effect on all of your marketing communications.
To date I have supported over 150 start-up and developing businesses, giving them the inspiration to develop their marketing ideas and getting them on the road to success.
Whatever the size of your business – SME, blue chip corporate, public sector of charity – I can tailor a workshop to your needs.
Below are a list of marketing training sessions and workshops that I can deliver. If you cannot see the topic you feel would benefit your team or business then please get in touch as there are others available. I would also be happy to tailor any presentation to your training day or workshops.
Branding for beginners
Brands are not born they are made and you could make you or your business a brand too.
This one hour presentation takes you step by step through how to think of your business and how you might capture the essence of your brand. As well as a step by step guide, there are many examples of brands; the story of their development, the good, the bad and the plain ugly.
Brands for Beginners is ideal for those at the start of their marketing careers or business owners unfamiliar with the often fuzzy and over-priced world occupied by Strategic Brand Consultancies!
Enquire about the Branding for Beginners presentation
Funky DM not Junky DM
This presentation is a perfect introduction for would be direct mail users to avoid becoming junk mail abusers.
With lots of top tips and case study examples, I will show you how to ‘Beat the Bin’ in the 20 seconds your mail pack has to make an impression once it has been picked up from the doormat.
Whether you want a refresher in the basics of DM or your team are new to this channel, make sure you see how to create Funky DM Not Junky DM.
Enquire about the Funky DM not Junky DM presentation
Insertion Perversion
If you use inserts as a customer recruitment device or are considering using them, this presentation focuses on this sometimes overlooked and misunderstood channel.
Classed by some as an unhealthy interest in insert campaigns, I will take you through the planning, research and creative of what makes a successful media insert.
See award winning examples of how to sell finance, cars, homeware, even food via ‘bits of card’ in newspapers and magazines.
If you don’t know your Tip-ons from your Bound-ins then this is the ideal 90 minute presentation for ‘creatives’ on how to exploit the medium and essential for anyone involved in Mail Order – one of the huge users of media and package inserts.
Enquire about the Insertion Perversion presentation
Seven Sins of Successful Selling
In this presentation I will let you into the minds of evil marketeers and the devious tricks they use to get customers to buy their products and services.
When you have seen Seven Sins you too will be able to utilise these psychological triggers to greatly enhance your chances of success.
Albeit a slightly light hearted romp through nearly two hours (unedited) of fantastic case studies and examples, there are serious techniques to be discovered for any would-be marketeer.
Enquire about the Seven Sins of Successful Selling presentation
Coffee with kloog
Perhaps you don’t need help on a specific topic but are simply looking for some guidance with your marketing. If so, then a coffee with kloog is for you. An enlightening, around the ‘coffee table’ chat, which will give you fresh insight into your brand propositions, channel usage and marketing messages.
If you fancy a one to one chat with me over coffee then there is a nominal investment to cover my time; to show that you value your marketing and also it keeps the weirdos away. For only £199 (+VAT) we will spend two hours, looking at the goals you and your business hope to achieve. Simply email iwant@coffeewithkloog.co.uk kloog will bring the coffee and the chocolates.
Carl, I’m Buzzing. Will have top line thoughts and action plan in place tonight. Am restructuring the business to make it happen. Speak very soon and thank you. Andrew Critchett
Hi Carl, I attended coffee with Kloog and you motivated me and re-activated my self-belief – this really made me see a future and Carl you didn’t realise but this was the best gift you could have given me – confidence. I will always be grateful to you for that. Closing now, you are an inspiration. Jayne Wells
