The Gospel According to Uncle Carl
“I want to put Uncle Carl in every agency loo in the land” Carl Hopkins
Not for the faint-hearted, The Gospel According to Uncle Carl is a collection of frank questions and humorous answers relating to the trials and tribulations of marketing agency life.
Taken from Carl’s agony uncle column in marketing magazine The Drum, this book understands that clients can be bastards, staff bone idle and agency owners their own worst enemy.
In these musings you will find no easy answers. No formula to guarantee success. What you do get is straightforward , practical advice delivered in a refreshingly funny, no-nonsense style.
The real-life anecdotes, common sense suggestions and hilarious observations contained will strike a chord and raise a smile with anyone who has ever worked in, or owned, a marketing agency.
Hopkins delivers either angelic wisdom or venomous devilment; either-way you can’t help but learn from it. Our agency is fuelled by Uncle Carl’s page. If he has an April-fools edition, we’re doomed! Rob Pratt, RPA Design
Uncle Carl, or rather his book, will appear unexpectedly in your bog, and at first appear rather annoying. Ultimately though it has within it some ideas with real value. Take them, use them, just don’t let anyone else f*** around with them. Andrew Critchett, Pure Artwork
He takes no prisoners and won’t soften the blow but it’s straight-forward ,understandable and actionable advice shot straight from the hip…you’d expect nothing less from Carl. Michael Stewart, The Black Hole
