Carl Hopkins leads creative search for the London 2012 Olympic mascot for Yorkshire
Posted on 12th January, 2011 by Stef Hopkins in Comment & Judging, Marketing
As one of the region’s best known marketers, Carl Hopkins, has been asked to help choose a Yorkshire mascot for the London 2012 Olympic and Paralympic Games.
Carl was approached by Welcome to Yorkshire, the official tourism agency for the region. Their 2012 team Yorkshire Gold, is working with the London organising committee of the Olympic Games on a competition to create a customised Yorkshire version of Wenlock and Mandeville, the official London 2012 Olympic and Paralympic mascots.
